💪1 Day Left: Upgrade & Win This Sweet Father's Day Watch

Happy Father’s Day Weekend! This is a quick reminder that there is ONLY ONE DAY LEFT to upgrade and win yourself this awesome La Touraine Cartographer Watch.

And the story behind this giveaway is even better:

It all started with the email I got a few weeks ago:

“Finkel, just upgraded to Premium Flex. Love it, brother! How about we give a new watch to someone in the B&B crew who upgrades to a Premium Membership for Father’s Day?”

This is a great DM for two reasons:

1) The “WE” is Dave, the founder of La Touraine Watches and Ben, his Head of Marketing.

2) Dave & Ben have been longtime readers of B&B and in fact were one of the first sponsors ever for this newsletter years ago.

I love the watches and I love the story:

Dave named the brand “La Touraine” after the ship his great grandparents traveled on across the Atlantic to get to America and Ellis Island.

In his words, “It is reminiscent of the risks, sacrifices, compromises, and challenges that they faced on their journey to start a new life in a completely new world in 1893. I wanted to personify the same struggles and hardships through my watches that can stand the test of time.”

How’s that for an origin story? Can’t help but root for a great company like this.

Also, the watches look phenomenal and are affordable. We gave away a Subnautica to our 1st winner and for this 2nd giveaway, you’ll win the Cartographer, which is my exact watch:

And this brings me back to that DM:

“You know I’m a longtime subscriber to Books & Biceps. I’m a dad. I’m into fitness and love the book recs. This new Premium Flex upgrade is exactly what so many of us need. We want to help a dad step up in style and give back to the B&B crew. A new premium watch for a new premium member!”

I LOVE ALL OF THIS! NOW HERE’S HOW TO GET IT:

Upgrade to a Premium Flex Membership right now.

THAT’S IT: 

Once you upgrade, your email is automatically entered into a random drawing to win the watch. Keep it as a gift to yourself, or give to your brother or your own dad! BUT THIS OFFER ENDS at midnight.

🔥BONUS: To sweeten the pot, I’m offering an EXTRA 15% OFF for Father’s Day! (and if you upgrade and you don’t win, Ben will email you a deal for 25% off your first watch purchase!)

Whether you’ve been reading Books & Biceps for one issue or one hundred, it would mean the world to me if you became a Premium Flex Member and now we’ve got fellow readers rewarding you for upgrading.

That’s the kind of crew we’ve got here and it’s awesome:

AND GREAT NEWS: Finally, the Premium Flex Stickers are IN

Everyone who joins today also gets one of these exclusive Premium Flex Stickers. The perfect size for a squat rack, laptop, phone case, cooler and more!

PS: Here’s a breakdown of the entire Premium Flex BEAST membership offering if you need a refresher:

• Access to the Members Only Tuesday Issue of Books & Biceps, including our “Big Read of the Month”, reading gameplan, breakdowns, rabbit holes & inside author takes

• Access to the Awesome B&B Teams Community: connect w/ your fellow meatheads, talk dude/dad stuff, get daily posts from Jon, members-only breaking news, exclusive publisher giveaways & more

• You get to submit questions directly to bestselling authors through Jon's Behind-the-Book Q&As, including "Big Read of the Month" books

• Fuel your inner meathead with access to 6+ Yearly Members Only Fitness Challenges: Grab that high school sports nostalgia vibe w/ competition & camaraderie from your B&B crew

• Free Access to my Full Digital Library of Meathead Media Books (over 7 titles, including my Freelance Fortune Course - 90 min. video / 3 e-books valued at $250)

CHECK OUT THESE POSTS FROM FELLOW BOOKS & BICEPS READERS WHO UPGRADED:

Or here from new Premium Flex BEAST Member and Sports Business Wiz T.K. Gore.

Or here:

Pumped to have you as a Books & Biceps reader! Stay strong! - Jon