Boom! Welcome to a Special Issue of Books & Biceps announcing the…
Read More, Lift More Summer Challenge for 2025!!!
If you read Books & Biceps most weeks you all know I’ve been in the fitness and literature world for a long time.
I’ve written for Men’s Health, Men’s Fitness, Muscle & Fitness, GQ, Flex, and more. I’ve authored 10 books, including biographies of the Macho Man Randy Savage, Charlie Ward, the year 1996, the Seattle Supersonics and “Mean” Joe Greene’s autobiography.
I’ve also recommended over 300 books here in Books & Biceps and if I’ve learned one thing it’s this:
The smartest, strongest people don’t separate the brain and body.
They train both.
That’s why I created the Summer 2025 Read More, Lift More Challenge, a 30-day physical and mental upgrade built around Endurance, the legendary, against-all-odds Arctic survival story of Ernest Shackleton and his crew.
This book is one of my all-time favorites and one of the most popular B&B recommendations we’ve ever had.
And now we’ve turned it into a classic Books & Biceps Summer Challenge:
Here’s How It Works:
📚 You read 10 pages a day
💪 You do one expertly designed workout inspired by those pages
🧠 You get a daily quote from the book matching the section you just read, chosen by me, and a Meathead Motivation thought from me to keep your mindset locked in.
You even get a printable Endurance Challenge checklist to track your progress.
That’s it. No fluff. No apps. No weird supplements.
Just a book, your body, and a challenge.
By Day 30, you’ll have:
Finished a 300-page classic that will rewire your definition of toughness
Completed 30 training sessions that build strength, grit, and discipline
Proven to yourself that you can start and finish something hard
And you’ll do it for just $29.99. That’s less than $1/day.
This is your Rocky IV montage month.
This is your fight against modern softness.
This is how sophisticated meatheads like us build real, lasting endurance.
Let’s lift. Let’s read. Let's goooooo!
You can do this, Books & Biceps crew!
- Jon
P.S.: When you order the Read More, Lift More Challenge you also get a FREE printable tracker to log your progress.
Think about it. You could keep doing the same old, same old… OR…
By September 1st, when the summer ends, you could have done 30 consecutive workouts while finishing an iconic book that you’ll never forget.
We start on August 1st.