💪The Bench O'Clock Monday Morning Mug is HERE

Boom! Welcome to a SPECIAL ISSUE of Books & Biceps today because we’ve got a BIG MERCH ANNOUNCEMENT!

If you’re one of the 23,000 Sophisticated Meatheads who read B&B regularly, then your favorite day and time of the week is no doubt Bench O’Clock Monday Morning.

You’ve seen me post photos from my garage gym for almost a decade with nothing but a bench and some plates to celebrate the occasion…

And now…

You can celebrate Bench O’Clock Monday Morning in your home, at your own gym, at the time of your choosing, with your OFFICIAL MUG!

And if that’s not enough, my son was home from school today and we shot this cutting-edge, brilliant commercial that includes my 1,000th rep of 225 in the garage gym (really), live brewing and an incredible call to action.

All in 80 seconds.

Ad Age Award, here we come. Please watch this:

And now that you’ve seen quite possibly the greatest commercial for any product anywhere, it’s time to show your Books & Biceps pride… to dominate all other mugs in your kitchen cabinet… to flex your Sophisticated Meathead support… and buy your Bench O’Clock Monday Morning mug right here:

We’re aiming for 100 today let’s goooooo!!!!

I appreciate all of you! You’re all Hall of Famers in my book.

- Jon

P.S. - When you grab this mug and it arrives, tag me in any photo with the mug and we’ll all share it far and wide.