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💪Upgrade & Win This Sweet Father's Day Watch

💪Upgrade & Win This Sweet Father's Day Watch

How one DM from 2 dads lands you a new timepiece...

Jon Finkel
May 28, 2024

Welcome to a special Tuesday edition (soon to be regular for Premium Flex Members) of Books & Biceps sponsored by La Touraine Watches!

You’re gonna love this DM I got from a Books & Biceps reader after last Tuesday’s issue:

“Finkel, just upgraded to Premium Flex BEAST. Love it, brother! How about we give a new watch to someone in the B&B crew who upgrades to a Premium Membership for Father’s Day?”

This is a great DM for two reasons:

1) The “WE” is Dave, the founder of La Touraine Watches and Ben, his Head of Marketing.

2) Dave & Ben have been longtime readers of B&B and in fact were one of the first sponsors ever for this newsletter years ago.

I love the watches and I love the story:

Dave named the brand “La Touraine” after the ship his great grandparents traveled on across the Atlantic to get to America and Ellis Island.

In his words, “It is reminiscent of the risks, sacrifices, compromises, and challenges that they faced on their journey to start a new life in a completely new world in 1893. I wanted to personify the same struggles and hardships through my watches that can stand the test of time.”

How’s that for an origin story? Can’t help but root for a great company like this.

Also, the watches look phenomenal and are affordable. The one I have on right now is my favorite. It has a beautiful face that reminds me of the ocean and a thin band so I can wear it while writing and it doesn’t dig into my wrist.

And this brings me back to that DM:

“You know I’m a longtime subscriber to Books & Biceps. I’m a dad. I’m into fitness and love the book recs. This new Premium Flex upgrade is exactly what so many of us need. We want to help a dad step up in style and give back to the B&B crew. A new premium watch for a new premium member!”

I LOVE ALL OF THIS!

Here’s the watch they want to give you: The Subnautica Automatic Diver

“Starting off with the brushed finish 316L stainless steel case and band, our milled clasp Subnautica dive watch will be able to handle depths of 20ATM underwater, perfect for your next scuba adventure or simply looking good on land.”

HERE’S HOW TO GET IT:

Upgrade to a Premium Flex Membership in the next 48 HOURS!

THAT’S IT:

Once you upgrade, your email is automatically entered into a random drawing to win the watch. And you’ll have it in time for Father’s Day as a gift to yourself, your brother or your own dad!

🔥BONUS: To sweeten the deal, if you UPGRADE in the next 48 hours, you’re going to get an additional 10% off the yearly BEAST Membership.

You’ll never get a better deal: $50 off the yearly membership plus a chance to win an incredible watch for Father’s Day (and if you upgrade and you don’t win, Ben will email you a deal for 25% off your first watch purchase!)

Whether you’ve been reading Books & Biceps for one issue or one hundred, it would mean the world to me if you became a Premium Flex Member and now we’ve got fellow readers rewarding you for upgrading.

That’s the kind of crew we’ve got here and it’s awesome:

PS: Here’s a breakdown of the entire Premium Flex BEAST membership offering if you need a refresher:

JOIN NOW!

Here Are 9 Premium Flex Member Benefits:

💪 Membership in the Books & Biceps Brigade, our NEW Monthly Reading Crew:

We start a new book the first week of every month together
I share weekly thoughts/ideas and supplementary reading/rabbit holes
You are invited to a LIVE Video Book Hang with occasional Special Authors and Guests the last Friday of every month

💪 Access to the NEW Books & Biceps Premium Flex Teams Group